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Secure, scalable and low maintenance, the reasons for B2B brands to opt Webflow as their CMS platform are countless. But to get the best results and truly unlock the full potential of Webflow, you need the assistance of a Webflow agency. Webflow agencies have trained experts and well-defined processes for creating high-performing websites. They also offer continuous support and maintenance to ensure your website always delivers.

So, if you are one such B2B brand who wants to switch to Webflow and is on the lookout for the best Webflow agencies, you are at the right place. In this article, we list the 10 best Webflow agencies in India based on their expertise, process, reputation, portfolio and client feedback.

But first, let's start with the classic Webflow vs. WordPress debate:

Why is Webflow a better CMS platform for B2B brands than WordPress?

Here are some key reasons why Webflow is increasingly becoming popular as an alternative to WordPress in the B2B space:

Responsive Page Designs

‍As a visual-first no-code CMS platform, Webflow automatically optimizes websites and their elements for high performance and different devices. This is a breath of fresh air for WordPress users, as most WordPress themes aren't responsive by default and need customization or plugins.

High Performance and Low Maintenance

‍Webflow has a suite of native tools for SEO optimization and CMS functionalities. This means unlike WordPress, Webflow doesn't require constant updates to manage outdated plugins. Since most capabilities are built-in, Webflow websites are scalable and high-performing compared to WordPress ones.

Security

On Wordpress, you must constantly update security plugins to ensure your website is safe from cyberattacks. However, for Webflow, security capabilities are built-in features. In addition, you can also include additional security features based on your preference.

Things to consider while choosing the right WebFlow agency in India?

There are many popular, top-ranking WebFlow agencies in India. But here are some parameters to find the perfect one for your brand:

Expertise

One of the easiest ways to pick agencies with good expertise in WebFlow web design and development is to look for WebFlow partners. These agencies are approved by Webflow based on their skills and expertise in building high-performing WebFlow websites.

Webflow mainly offers 2 types of partnerships: certified partnership for those agencies that have completed at least one project following guidelines set by Webflow and premium partnership for those who have completed 10 projects. This means partners are well aware of the best practices of design, strategy and development, increasing your chances of getting the best results.

Process

Another parameter to consider is the design and development process they follow. This helps you gauge the level of handholding you can expect from them. For instance, not a lot of agencies offer content strategy and copywriting services, so if that's a priority for you, pick agencies like ThunderClap.

Reputation

A quick way to evaluate an agency's reputation is to look at the awards it has received and scour through software marketplace reviews. While awards give you enough social proof to go with a particular Webflow agency, reviews help you pinpoint an agency's strengths and weaknesses.

For example, if a good number of reviews comment poorly about an agency's collaboration, consider it your sign to remove them from your shortlist. The best way forward is to go for those that offer end-to-end support, as building high-converting websites is not a one-time task but an on-going process.

Portfolio

Go through their portfolio to understand their experience working with brands from your industry. Prior experience suggests that they are well aware of the industry standards and compliance needs. A good portfolio also lets you take a peek into their design and copywriting style and their efficiency in catering to your specific needs.

Client Feedback

Customer feedback is the ultimate truth when it comes to choosing a WebFlow agency. Read through case studies and testimonials to understand how satisfied customers are with the outcomes. Focus on how the specific agency managed to deal with a client's pain points and deliver results.

For example, if an agency gets approached for resolving low conversions, delve deep into the measures they take, understand if they are copy-based, design-based or conversion-based tweaks. Noticing these factors gives you an idea about their competence.

Top 10 Webflow Agencies in 2025

We analyzed over 20+ Webflow agencies in India based on parameters like expertise, their working process, reputation, portfolio and client feedback and here's the list of the 10 best Indian Webflow agencies that made the cut.

1. Lollypop Design Studio

Best for: Startups, mid-level and enterprise-level companies

With over 30 awards to their name and a team of 180+ creative specialists, Lollypop Design Studio is one of the top Webflow agencies in India. The team is geographically spread across the USA, UAE, India, and Vietnam and has served over 800 clients from B2B industries such as ed-tech, sports tech, real estate, and more.

As an AI-powered UI/UX design agency, it focuses more on the design side and doesn't offer website copywriting services. Their process starts with understanding client requirements and the current shortcomings of the website. Content mapping and wireframing take place after this, followed by prototyping and testing. Once the client is satisfied with the web design, web development takes place. They also perform quality assurance tests to ensure everything is up and running.

The brand has many prestigious awards like Silver A'Design Winner 2024, DNA Paris Design Honorable Mention 2024, and Top B2B Companies 2024 under its belt.

Reviews:

"Our investors loved the design—especially the branding, fonts, and color scheme—that their team implemented." (Clutch)

Clients: Upstox, OYO, Lenovo, Stanford

2. Capital Numbers

Best for: Startups, mid-level and enterprise-level companies

Founded in 2012, Capital Numbers is an Indian WebFlow agency with recognitions like Clutch Champion Awards 2024 and Times Brand Icon Award 2024 to their credit.

Their unique positioning as an on-demand website development service makes them stand out from other webflow agencies. Clients can either opt for end-to-end support at a fixed rate or hire dedicated developers who work based on your requirements.

Capital Numbers follows an 8-step process for website development, which begins with the discovery of gaps and goals through a brand audit and client interview. A plan is devised based on the results, and wireframes are developed and finalized for seamless UX. Next, frontend and backend development takes place, followed by integration of the two components. The deployment happens after testing the new website across various devices to gauge performance, user experience and compatibility.

Reviews: “They have an excellent staff and great communication”. (Website)

Clients: Cinepolis, Outlook, Volvo, Reuters

3. Flowchef

Best for: Startups

Flowchef is an Indian Webflow agency and a WebFlow-certified partner with over 150 clients from industries like software and technology, healthcare and real estate. They offer webflow services like website development, web design, migration and maintenance, SEO and page speed optimization and white-label development. Like Capital Numbers, it doesn't offer copywriting services.

As an agency that strives to create high-converting and scalable websites, they keep interactions and animations minimal on their websites. After the initial discovery call, they make a client-first style guide using Finsweet to ensure consistent website branding.

Once they decide on the design elements and assets, wireframes are prepared and sent for client approval. The website is then developed on WebFlow, after SEO optimization and performance testing. They also provide training and ongoing support once the website is live to ensure high performance and conversions.

Reviews:

“Super quick, attentive, and has always given us great recommendations to improve our work.” (Website)

Clients: Source Health, Growth School, Apple Store India, OpenTrack

4. The ThunderClap

Best for: Startups, mid-level and enterprise-level companies

The ThunderClap is a premium WebFlow partner and a top Webflow agency in India that offers end-to-end website development services from design and copywriting to development and maintenance. It mainly caters to high-growth startups, mid-market, and enterprise-level companies from industries like SaaS, AI and venture capital.

ThunderClap's design and development process starts with sending a discovery questionnaire to know client expectations and current issues. Next, they finalize the mood boards and stylescapes and conduct a brand audit to find the best copy and conversion strategies.

Once the wireframes are finalized, they make high-fidelity interactive mockups for client approval. Their 30-day post-launch support after website development sets them apart from their competitors as it shows their commitment to client success.

Their flexible pricing plan lets you opt for standalone services or packaged ones based on your needs.

Reviews:

"ThunderClap has been a great partner; they work like an extension of the team. We've successfully collaborated on over 3 websites, and I wholeheartedly recommend them as an excellent WebFlow partner." (Website)

Clients: Skoda, Pragma, Razorpay, Phyllo, Storylane

5. Unico Connect

Best for: Startups and mid-level companies

Unico Connect is a Mumbai-based Webflow agency and recipient of Clutch Fastest Growth 2024 and Nocode Community awards. Their core services include UI/UX design, frontend and backend development, and mobile app development.

Like ThunderClap, they focus on creating conversion-optimized websites, but their service is limited to design and does not include messaging strategy. Unico Connect's process begins by evaluating customer needs and connecting them with developers who match their needs. They perform SEO and CRO optimization tactics on every website they create to make them fast-loading and responsive.

It also offers a flexible pricing plan that lets you opt for a different plan, like a maintenance plan, after the website development is complete. They have previous experience catering to e-commerce, health and ed-tech brands.

Reviews:

"We have found ourselves very good, dependable, experienced developers." (Clutch)

Clients: AO Foundation, Deep Meditate, FranchiseLab, Pixel Mortgage

6. Codelinear

Best for: Enterprise-level companies

Although primarily a product design agency, Codelinear, a Bangalore-based agency, also offers WebFlow design and development. They have served many retail giants like Mango, Soch, and Ikea in establishing a presence in the e-commerce space.

They follow design thinking to create visually pleasing and functional websites with great UX. This means they don't focus on messaging strategy-based optimization but only on design and CRO-based ones. With their experience working with industries like Fintech, technology, e-commerce, healthcare and real estate, Codelinear is a good option for enterprise companies with web and product design needs.

Reviews:

"We have found ourselves very good, dependable, experienced developers." (Clutch)

Clients: Ikea, Mango, Deel, Lyra Health, Klub

7. Brandemic

Best for: Startups and mid-level companies

Brandemic is another popular Bangalore-based WebFlow agency that has served over 300+ brands. Their key offerings include website development, branding, SEO optimization, responsive web design and content management systems. They have bagged awards like FOXG for best packaging in 2022 and Marketers Excellence Awards for UI/UX in 2021.

Like ThunderClap and FlowChef, Brandemic's website design and development includes research and analysis, wireframing and prototyping, optimizing, development and maintenance. However, copywriting and content strategy are not part of their package. The agencies mainly serve startups and mid-level companies in the health, SaaS, Fintech, and BPO service industries.

Reviews:

"Amazing work, highly recommended. We recently had our brand website redesigned and our entire branding refreshed by them. The results exceeded our expectations, and we couldn't be happier with the outcome".(Website)

Clients: EOS Globe, Swag Labs, Altius Hospitals, Roots

8. Everything Flow

Best for: Startups and mid-level companies

Everything Flow is a WebFlow development agency based in Bangalore and a WebFlow premium partner with over 4 years of experience in Webflow development. The brand manages everything from messaging strategy to web development with the help of its experienced panel of copywriters, graphic designers, CMS developers and animators.

They also offer these services as standalone options for those who want only specific services. For instance, you can opt for their website development services if you already have your design on Figma. The agency has experience working with FinTech, AI, Health, E-commerce and real estate clients.

Reviews:

“Definitely recommend anyone who is planning to build their website on WebFlow to give everything design a chance, because they will definitely do a great job.” (Website)

Clients: Progap, Entropik, Botim, Tunnel

9. The Alien Design

Best for: Startups and mid-level companies

The Alien Design is a WebFlow agency in India that creates CRO-optimized websites for fintech, healthcare, SaaS, e-commerce, retail and real estate brands. As a fully-fledged marketing agency, it offers other services like CMS management, email marketing, PPC and social media marketing.

Their process starts with creating a strategy based on a stakeholder workshop and competitor analysis. Next, wireframes are prepared based on user journey and user experience best practices. A design system is developed after creating moodboards and deciding on the stylescape. After deployment, another round of testing and optimization happens at the final stage to ensure the best performance.

The brand has a 4.9 rating on Clutch, and most clients comment on their design skills and timely delivery.

Reviews:

"We are very impressed by their thought process and critical thinking to provide solutions." (Clutch)

Clients: CARD91, HDFC Securities, TradeLab, Aditya Birla Group

10. Webyansh

‍Best for: Startups, mid-level and enterprise-level companies

With a client satisfaction rate of 95%, Webyansh ranks 10th on our list of the 10 best Indian WebFlow agencies. The agency follows a holistic approach to web development and manages everything from design to development. Most of their clients are from SaaS, Fintech, AI, hospitality and healthcare.

They don’t offer copywriting services but design-based optimization to create functional and high-performing websites. They also provide post-launch training to ensure the best results even without their aid.

Reviews:

“Divyansh has built 3 websites for me across multiple brands. He has an excellent knowledge of Webflow and delivers projects in a timely manner”. (Website)

Clients: Hopstack, Terra, ShopBox, Asia Deal Hub

Why Choose "The Thunder Clap" for your Design Needs?

Now that we've given a rundown of the top 10 Webflow agencies in India, let's get into the top 3 reasons why 'ThunderClap' might be the best choice for you:

Our Webflow Partnership

As a WebFlow premium partner, ThunderClap is dedicated to creating high-converting, responsive, scalable websites. Our expert team is always on the lookout for SEO and CRO optimization strategies to build websites with great design and impact. We are also up-to-date on the design and development best practices and implement them on our projects to deliver the best results.

Copywriting Service

Even though most agencies claim to offer end-to-end website development services, only a few, like ThunderClap, offer copywriting writing services, a key element in building CRO-optimized websites. Since we manage everything from messaging strategy, design and copywriting to website development and maintenance, we have better control over the results we deliver.

30-day Post Launch Support

ThunderClap's benchmark is not just pretty websites but functional ones that bring results. And that's exactly why we provide free 30-day post-launch support for all our clients. During this period, we ensure the websites are primed for high conversions and mend any issues affecting them.

Closing Thoughts

The right Webflow agency for your brand depends on your exact needs. Use this list as a guiding star to find your perfect WebFlow web design and development partner. And if that's ThunderClap, we are just a call away!

A website is the digital face of your brand. It has the potential to make visitors stay, convert or even bounce. In fact, around 50% of users decide whether to trust a brand or not based on their web design.

This means that having an aesthetically pleasing yet functional website is indispensable to establish a digital presence and eventually drive conversions. But we get it, finding the right web design and development company is time-consuming and tedious.

And that's exactly why we are here with the list of the 11 best web design and development companies in India. We also talk about the factors you should consider when picking the right web development company for your brand.

But first, let's start with the most obvious question running through your head: Why does my brand need a web design and development agency and not an in-house team?

In-house Vs Outsourcing Website Development: Why Your Business Needs a Web Design Agency?

Here's a comparison between in-house vs outsourcing web development to prove why web design and development companies are a better option for you:

For  Cost-effective Scaling

Website design and development needs a panel of experts, including graphic designers, copywriters, and front-end and back-end developers. However, hiring them in-house is not the most efficient and cost-effective choice, as you may not need such a large team after the development phase. Outsourcing website development to an agency can help you avoid this while leveraging their technical expertise at nominal rates.

Technical Expertise

Web design and development companies have optimized workflows and tech stacks to build high-converting websites in the shortest possible time. They also have a wealth of knowledge regarding website design, CRO Optimization and SEO best practices and will quickly identify the shortcomings of your current website strategy in case of a revamp.

This level of technical expertise comes from the experience of working with multiple brands similar to yours, something your in-house team can't compensate for.

For Faster Turnarounds

Most web development agencies approach the design and development process non-linearly. They work on multiple components simultaneously to reduce the overall turnaround time. For instance, once the website strategy is devised, designers work on wireframes while copywriters write the website copy.

This approach isn't always possible when you work with an in-house team, as they mostly follow a linear approach where one team waits for another to finish.

11 Web Design & Development Companies in India 2025

We compared over 25 web design and development agencies in India based on factors like their expertise, services, and client reviews.  Here are the top 11 web design and development agencies that earned a spot in our list:

1. The ThunderClap

The ThunderClap is one of the premium web design and development agencies in India that caters to brands from industries like SaaS, AI, healthcare and real estate. As a WebFlow partner, they specialize in building eye-catching WebFlow websites that rank well and convert.

The agency offers end-to-end solutions managing everything, including web design, copywriting, SEO and CRO optimization, website development, and maintenance. Their web design and development service starts at $4000 and usually takes around 4 to 8 weeks to complete.

ThunderClap's star offering is their 30-day free post-launch support to ensure the websites they create bring the results they promised. Based in Bangalore, this agency has received many prestigious awards, including the Webby Awards and the CSS Designer Awards.

Review:

"We needed some major fixtures on our current version of the website. And we couldn't have asked for better partners than Ayush and team at ThunderClap.They did a phenomenal job with our website revamp. Thunderclap's team dove deep into the research for our product, from the strategy up through to the design and development, all with a sharp focus on CRO.                                                                                                                                                                            - (Ankita Chaturvedi, GTM Lead, Shopline)

Clients: Graphy, Skoda, Razorpay, Plivo, Storylane

Ready to build a high-converting website? Book a call with ThunderClap today!

2. BrightPixel

BrightPixel, a web design and development agency in Pune, comes second on our list with over 1090 successful projects and 1100 satisfied customers. The agency has served clients from IT, food, medicine, event management, architecture, construction, hotel and hospitality, and education. It also offers digital marketing, mobile app development and web hosting services, in addition to web design and development.

They specialize in designing and developing WordPress websites for local businesses. They don't help with messaging strategy or copywriting but provide post-launch support like troubleshooting, updates and site maintenance. There isn't much information about their pricing and turnaround time, and you will have to contact their team to know more.

Review:

"I am very happy with BrightPixel. They made a very attractive website and helped me change the look and feel of my website." (Website)

Clients: Leazeon, AIOC, Oriental Ayurveda, PELF

3. Brandweb India

Brandweb India is a Gurguaon-based web design and development agency that builds conversion-optimized WordPress websites. They mainly cater to small and medium-sized businesses and help them build different types of websites like portfolio, corporate, business and e-commerce websites.

Their website development package includes user-centric and mobile responsive design, custom WordPress development and maintenance. Like ThunderClap, Brandweb India also provides 30-day post-launch support to ensure perfect functioning. Their turnaround time is 4 to 8 weeks for websites and 8 to 12 weeks for e-commerce sites.

Review:

"There's crystal clear communication, high reliability and zero faffing around. They are extremely responsive and give valuable advice at critical stages." (Website)

Clients: Falcon Autotech, BIPL, Sachin Kakkar, Hear Her Stories

4. Pixerfect Solutions

With 12 years of experience and over 225 customers, Pixerfect Solutions ranks 4th in our list of the top web design and development agencies in India. Besides website development, this agency based in Surat also offers AI development, app and game development, and cloud and AWS migration services.

Their web design and development process is conversion-focused with special attention on CRO and SEO strategies. However, copywriting is not a part of their offering and is not the best option for brands that need end-to-end support from strategy and copy to design and development.

According to their case studies, Pixerfect usually takes around 3 to 6 months to complete a web design and development project. They mainly cater to healthcare, e-commerce, retail and fintech clients.

Review:

"Pixerfect resource is a highly responsive and dedicated professional, who consistently provides valuable input, demonstrates proactive problem-solving skills, and cares about the success of his clients." (Website)

Clients: Green Lab, NeuroFenix, My Society

5. Alien Design

Alien Design is an award winning web design and development agency and a WebFlow partner based in Chennai. They specialize in building CRO and SEO-optimized marketing websites using Webflow for startups and mid-level companies.

The agency has two main plans: a fixed scope plan best for startups with a niche product and a retainer plan for SMEs with ongoing projects. As a data-driven agency, their process follows design, CRO and SEO best practices. But unlike ThunderClap, they don't provide copywriting services.

One of their standout offerings is weekly 1:1 meetings with WebFlow experts in their agency to ensure your websites are optimized for conversion. They also offer a free brand audit and consultation to help you identify shortcomings of your current website.

They also offer CMS management, email marketing, and mobile app development services besides web design and development.

Review:

"One of the Finest Design Studio we have worked with, and our customers & partners just love our product & its simplicity. The Alien team sets and achieves clear goals with a strong work ethic, creativity, and skillfulness, consistently meeting timelines while effectively solving problems." (Website)

Clients: Savage&Palmer, BOTIGA, Kriyadocs, Grape

6. Brandemic

Brandemic is a web design and development agency based in Bangalore and has received awards like the FOXGLOVE Best Packaging Award and the Marketers' Excellence Award. It is a good option for anyone looking for end-to-end branding solutions, from in-depth visual strategy and UI/UX to website development and maintenance. They also offer photography and video production services.

Although not primarily a WebFlow agency, Brandemic designs and develops WebFlow based on client requirements, brand audits and competitor analysis. It has experience creating WebFlow websites for e-commerce, SaaS and AI brands.

Review:

"We engaged with Brandemic for a complete redesign of our logo and website, and the experience was exceptional. The team demonstrated creativity, proactivity, and genuine interest in our project. They welcomed feedback and managed timelines impeccably. We wholeheartedly recommend Brandemic and are incredibly satisfied with the final results." (Website)

Clients: SkAi, Blitz, DotMe, Eximius, Mahindra, Jisora

7. Futuready

Futuready is another Bangalore-based web design and development agency with a track record of serving clients from over 12 countries. Their core offerings include UI/UX, web development, mobile app development, e-commerce website development, and maintenance.

Their website design and development process starts with research, design, and development, followed by optimization and post-launch support. They mainly build WordPress websites and don't offer copywriting services. Their typical turnaround time for website development is between 6 to 12 weeks.

The brand caters to mid-level and enterprise-level companies in the automobile, fintech, SaaS, e-commerce and real estate industries.

Review:

" Thank you for the prompt action, the output turned out to be really nice given the time constraints".(Website)

Clients: Godrej Korber, Mahindra Finance, Loreal, NPCL

8. Indianic

Started in 1998, Indianic is one of the oldest and leading web design and development agencies on the list. They've served over 3000 clients from across the globe, including many enterprise-level companies like Oracle, TATA and Yahoo.

Their web development services are not limited to websites but include e-commerce solutions, mobile and API development, CMS, and custom web development. They follow a design-first approach to website design where both the developers and graphic designers work closely with the client to bring their ideas to fruition. Indianic claims this approach helps reduce the turnaround time and cost of development.

Review:

"Fully satisfied with the quick response time, in-house knowledge, communication, and flexibility to scale up resources when needed. Feels like they work nearby." (Website)

Clients: Pacmac Inc, Alain Football Club, Ujwal Bharat

9. Web Crayons

Web Crayons is an Indian agency that offers affordable web design and development solutions for brands in the healthcare, advertising, finance, art and entertainment industries. Founded in 2009, this agency has served over 1500 clients and completed more than 500 projects.

They offer end-to-end web design and development solutions except copywriting services. They also offer digital marketing services like social media management and content writing services. You can hire designers and developers on an hourly basis or as a package that starts from $99/month.

Review:

"I recently hired Web Crayons Biz for designing my website in Magenta and I am satisfied with the look and feel of the project. Hearty thanks to Web Crayons Biz." (Website)

Clients: Meta FX Solutions, MS Tech, Coss, Brandroot

10. TripleDart

TripleDart is yet another webflow development agency based in Bangalore that caters to startups with web design and development needs. Exceptional customer service and faster turnarounds are what makes them different from their competitors. The brand claims to be available 24*7 for project queries and to finish projects within 2 weeks.

As an agency that gives equal importance to a website's design and functionality, they take measures to optimize it for visibility and conversions. Like ThunderClap, they also offer post-launch to ensure the seamless functioning of the websites.

Review:

"I had a great experience working with TripleDart. They handled our SEO optimization and Webflow migration seamlessly, delivering high-quality results." (Website)

Clients: Moengage, Dyte, Everstage, Covey, Kula, People Box

11. Matebiz

Ranking 11th on our list is Matebiz, a Delhi-based digital marketing agency and winner of Clutch's 'Best Web Design Award.' They offer custom web design and development services for WordPress, Jumla, Magento and e-commerce websites.

Unlike ThunderClap, they don't offer WebFlow development and copywriting services. They have catered to more than 400 clients from around the globe and completed over 1100 projects. Matebiz is a good option for Indian startups looking for WordPress development together with SEO services.

Review:

"We wanted to get a website done for our student training program and Matebiz team was able to deliver the best output for the price we needed. Asif was very helpful in every way until we completed the project and after as well. Well recommended." (Website)

Clients: Diet Studio, Technocrat, Mediva, Dollar Cars

How to Choose the Right Web Design and Development Agency for Your Business?

Here are some factors to consider while choosing the right web design and development agency for your business:

Your Requirements

Not all agencies provide end-to-end support, nor do they offer standalone services. The first step is to figure out your needs and the level of support you need. For example, if you need a full branding solution that covers everything from design, copywriting, development and maintenance, agencies like ThunderClap are the best option. They also offer on-demand services based on your needs.

Another requirement you should also figure out before picking an agency is the CMS platform for your website. Most agencies specialize in either WordPress or WebFlow and only a few, like Brandemic, offer customized solutions. However, most agencies, including ThunderClap, offer you the option for website migration.

Their Expertise

Next parameter to look at is their expertise. For WebFlow agencies, the quickest way to evaluate their expertise is to check if they are WebFlow partners. WebFlow partners are agencies vetted by WebFlow for their expertise. Also, analyze their portfolio and go through case studies to understand the type of industries they've worked with, their process and their style.

If an agency has considerable experience working with brands like yours, it usually implies that they are well aware of the nitty-gritty of the industry, like target audience, industry standards and best practices.

Reviews and Testimonials

Pay attention to the reviews and testimonials on their websites. But don't trust them blindly. Check the authenticity of the review by its content, author and brand. For example, if there are many generic reviews with no information about the brand, they are mostly fake.

You can also check an agency's ratings and reviews on software marketplaces. This gives you an idea of the general opinion about an agency and its service.

What Next?

Let's say you shortlisted 2 out of these 11 agencies and want to find the perfect one that suits your needs. Reach out to these agencies to learn more about their process, including turnaround time and pricing.

The best one among the lot gives you a detailed rundown of their processes, showcases their expertise in dealing with brands like yours and gives you a peek into the results you can achieve with them. Pick the web design and development agency that you best resonate with.

Did ThunderClap make it to your list? Book a demo call with us to know more about our process and the results we help you deliver.

Stats say that 94% of website users’ first-impressions are design-related. But is a beautiful website enough to bring you conversions? No, an appealing but non-functional website won’t bring you desired results. Imagine seeing sleek design and colour gradients loading after 15s. How frustrated would that make you? 

In B2B SaaS, your websites prove to be an important touchpoint for your users to build a recognition about your brand. Around 75% of your customers will judge a company’s overall credibility based on its website design.

So how to improve the quality of your website? It starts with the right CMS.

Why do you Need to Consider Webflow As Your CMS?

Webflow is an all-in-one, scalable solution for your business designed for high performance. Let’s deep dive into why Webflow is the right choice for you.

1. Webflow includes hosting with high uptime and performance, that eliminates the need for third-party hosts
2. Webflow offers a global CDN powered by Fastly and AWS for faster load times at no additional cost
3. Webflow automates caching, ensuring updates get executed smoothly without needing extra plugins
4. Webflow handles updates in the background, which reduces the risk of plugin clashes or website crashes

Importance of Website Design in SaaS

Whenever you want to research a business, the first thing you do is Google it. Websites today are an invaluable asset for all businesses, especially B2B SaaS. The B2B purchase journeys span over months, during which your prospect will refer to your website multiple times before making up their mind. 

If your website loads fast, publishes relevant content and offers a memorable user experience, this can significantly improve your chances of closing the deal. 

Here are 9 tips for you to improve your Webflow website design.  

9 Tips to Improve Your Webflow Website Design.

1. Set Clear Goals

Often projects are picked up because your manager or their manager says the website doesn’t ‘suit our brand’ currently. A subjective opinion like this would create a chaotic vision for your website that’s difficult to translate into reality. 

Ensure that you have clear goals before you get started with your website redesign. The goals can be conversion KPIs, some engagement metrics you want to move, etc. 

2. Focus on Responsive Design

Creating a good website design goes in hand with creating a good user experience. With 60% of your website visitors coming from mobile devices, it is crucial to ensure they have a seamless experience navigating through the entire website. 

Drill down your website usage on various devices and keep all of these in mind while creating your responsive designs. 

3. Optimise Visual Hierarchy

Imagine having a crowded website mega menu that points you to 20 different pages simultaneously with no clear hierarchy in place? A confused user will always leave the website without making an effort. 

Evaluate which pages or sections on your website are the most valuable to the users and make it effortless for users to browse through these. An optimally designed website header and footer will always ensure good discoverability.

4. Enhance Page Speed

Site speed insights suggest that 83% of your visitors expect a website to load in three seconds or less, and if it takes longer, 40% of them will leave. With our attention span being what it is, users today don’t have the patience to wait for websites to load to look for what they want. 

Conduct a technical audit of your website and optimise the factors that hinder a smooth user experience.

5. Leverage Interactions & Animations

A static website looks like a long PDF that gets boring to scroll through. Especially if the SaaS product is complex, brands will find that their websites have extremely low engagement times since a static website fails to excite users. 

Ensure to add relevant product animations, lively transitions, immersive colours and patterns as a part of your design to ensure that your users are engaged at every step of the process.

6. Use Consistent Branding

Another thing to consider is that your brand should always remain consistent across all marketing collaterals. Your prospects need multiple interactions to build a brand recall and creating disjointed experiences can be a wasted effort. 

Create a brand guideline and ensure you stick to it across all marketing communications. 

7. Optimize for SEO

We know the first thing your user will do to look for a solution to their problem is organic search. In the plethora of results that come in, if your website doesn’t rank at the top of search chances are it will never be discovered. 

Craft an effective SEO strategy by combining shortcomings of your competitors, foreseeing content trends and leverage the expertise your business can showcase. Organic search is said to have a better ROI than all other marketing channels. 

8. Improve Conversion-Focused Design

No user is going to tap a button that’s too hard to find or not appealing to look at. Instead, if you revamp the button and add a nudge with FOMO, your users are likely to convert! Conversion focused design aims to take into consideration everything that your user needs - their pain points, challenges, desired solutions and presents them in a way that the desired action seems almost effortless.

Using psychological nudges, minimal options, clean interfaces, social proof, direction cues, all add up to a good user experience.

9. Make sure there’s no dev glitches 

After you have created user-centric designs, ensure that there are no roadblocks during development. Use a clean structure, optimise for performance and test your website thoroughly across devices to ensure optimal usability. Backup the website regularly and do a thorough QC before launch. 

Work with trusted and experienced Webflow agency developers and designers to bring your vision to life. Here's a guide on how to choose a best webflow agency.

Conclusion 

Your website design will be a critical factor to determine whether or not your prospect will revisit your website. B2B buyer journeys aren’t linear. They involve a lot of touchpoints and the long buying journeys need to have consistent brand recalls. A conversion-focused website will ensure that the design serves the users and is developed in a way that both delights and engages its users. 

The B2B buying journey needs a lot of touchpoints to influence a purchase decision. Across all the touchpoints, your website serves as an important asset that can be useful at various stages of consideration.

When a website can be accessed at multiple touchpoints, it’s important to ensure that the website delivers a pleasant user experience. A good user experience goes beyond fancy design and transitions. Your choice of your CMS will decide the technical aspects of your website functionality. But which is the right choice in 2024 and beyond?

Webflow. Webflow’s easy to use, hack proof ensures convenient website development with guaranteed uptime and no occasional website breakages. 

What are the Benefits of Webflow ?

Here are some benefits of using webflow over all other Content Management Systems:

1. Handles all your hosting hassles

The Webflow CMS offers hosting as a part of their package. You don't have to worry about dealing with downtime or a third-party host as Webflow ensures high uptime and performance

2. Comes with an inbuilt CDN

Webflow provides you a global CDN (Content Delivery Network) powered by Fastly and Amazon AWS at no additional cost. This ensures you get faster load times that lead to seamless user experiences without needing any extra configuration.

3. Facilitates simplified caching

With WordPress, managing your cache would need plugins and additional configuration which often lead to errors and other hassles. Webflow handles caching automatically so your latest website updates are delivered to your visitors instantly with no issues, still maintaining all the performance benefits of caching your website.

4. Eliminates manual software updates

With WordPress, you have to manually keep a check on the latest updates on the software and plugins. Handling this manually can be tiresome and errors might lead to the website breaking. Webflow maintains everything in the background, reducing the risk of plugin clashes or website crashes. 

Why Choosing A Webflow Agency is Better than Choosing a Freelancer?

The answer might not be simple. Websites are a key asset for any business and they come with their own challenges - technical hygiene, unappealing designs, experiences that don’t flatter users, etc.

All of these challenges need to be addressed to ensure that you get a website that’s high on performance and conversions. These areas might need experts who understand B2B buyer journeys, the best practices of website usability, can develop easy to maintain websites and write content that makes your users want to keep coming back. 

Unlike freelancers who may lack expertise in certain areas, an agency brings together a team of specialists to tackle all aspects of your website’s success. So it is better to find a Webflow agency that excels at these individual services and can deliver websites that not only look visually appealing but also convert and contribute to your bottom line. While on your hunt, look for agencies that are known for good communication and support, have a good portfolio of work and serve marquee clients.

What are the Things you Need to ensure before Contacting an Agency?

1. Be Clear With Your Business Goals & Objectives

Not having clear objectives can lead to a lot of back and forth with external partners and confusion around which metrics will indicate success and good ROI post the delivery.

‍2. Set Your Budget

Finalise on a budget range that can be acceptable for your business according to the scope of work and then request quotes from agencies that have expertise in these.

‍3. Thorough Research about the agency

It’s not just enough to get your objectives and budget in order. Choosing the best webflow agency involves a lot of background checks, alignment in philosophy, credibility and research on accountability and delivery. Website revamps and other related undertakings can take significant time and bandwidth, ensuring to shortlist an agency that is a true partner throughout.

‍4. Finally, Contact the Agency 

Once all your research has concluded, contact the agency to get to know their work style, similar project deliveries and get quotations. 

What are the Factors to Consider Choosing a Right Partner?  

1. Experience and Expertise

Ensure that the agency you’re choosing has a proven track record of delivering high-quality projects like you need. Your website might need expert attention based on the challenges you currently face, make sure the agency has professionals who can tackle complex issues efficiently and effectively.

2. Industry Experience

It’s important to understand if the agency has delivered successful projects for clients that operate in your industry. A strong track record indicates that they can navigate industry-specific use-cases, ensuring your website is tailored to meet both your user and business goals. Look for their portfolio clients and the results they have been able to deliver in your sector.

3. Services Offered

Get a view of all services they offer and find which ones are most relevant to your needs. 

• Design Services - if your goal is to give your website a visual lift without diving deeper into analysis and conversions, design and development services work best for you. Ensure their webflow design services include everything from mood boards to creating stylescapes, logos, brand palettes, etc.
• Development - if you have an in-house team that has finalised the designs, you can approach the agency just for development and maintenance. Evaluate the quality and expertise of the Webflow developers from the agency.
• SEO - if the challenges on your website are around engagement and conversion, it makes sense to conduct an SEO audit to analyse the gaps which can then be resolved by the SEO or content experts on the agency’s team.
• Maintenance - website maintenance is not a one time job, you will need help beyond the completion of the project. Ensure to find an agency that offers post launch support and maintenance services so your website can function at the optimum level.

4. Communication and Collaboration

Website projects will go on for a couple of weeks or months depending on the scope of work involved. Choose an agency that is transparent with timelines, clearly outlines requirements, and actively works to avoid unnecessary delays or revisions. 

5. Project Management and Timelines

The last thing you need is to have a partner who has ghosted you while your higher ups are pushing you for a website release. Plan all the project milestones and timelines in advance. Look for a partner who is proactive about potential challenges and clear in communicating any adjustments in timeline. An easier way would be to understand how the agency has delivered similar projects in the past, what were the roadblocks and how they overcame them.

6. Technical Skills and Tools

Evaluate if the agency has experts on the team who have a proven track record of solving the problems you are facing effectively. Along with the team members, look at their stack, and evaluate if it’s modern, and using cutting-edge technology. This will help you scale your project and get desired results smoothly. 

7. Post-Launch Support

Your website project can span over weeks or months based on the scope. The agency and its team would be familiar with all the set ups and other technicalities involved. Since website maintenance and optimization is an ongoing process, see if they offer post-launch support to help you with your requirements post launch. This will help your team’s bandwidth and ensure your website functions at the optimal level instead of figuring out the new setup by yourself.

‍Conclusion 

Keeping the above checklist in mind can help you land a good agency which can turn your websites and conversions around. A good website is essential to give you B2B buyers a seamless experience while they are moving through various stages of your marketing funnel. 

ThunderClap has successfully delivered 129+ website revamp projects for over 78 clients like Razorpay, Graphy, Elevation Capital, Shopline, etc. To know how ThunderClap delivers websites that show you a positive ROI - talk to us today!

The buyer journey in B2B isn’t linear. The complex journey spans multiple months, involves various stakeholders, and involves back and forth. Given the complex buyer journey of B2B SaaS businesses, social proof is an important element to build trust with your audience.

What is social proof?

Social proof is a concept that says people are more inclined to do things that other people do. It is a phenomenon that has long been known in psychology and is known by various names, including conformity, social norms, and other behaviors.

Did you know?

Companies that use testimonials on their website see a 34% increase in conversions!

Here are some easy-to-implement formats that you can get started with today:

1. Showcase customer testimonial videos in a consumable format

Humans attract humans. Out of all the noise you see across the internet, when we see humans like us giving genuine reviews about a business, we’re more likely to believe it. Just having this human face isn’t enough, having these testimonials in a consumable format is crucial. Your users aren’t going to watch a 30 minute video testimonial!

2. Display user ratings you've received on review platforms like G2, Capterra

When users land on your website for the first time they have no idea about your business. They don’t have any trust in your brand and most likely won’t convert immediately. What helps in this situation is to feature the ratings of platforms they trust. In B2B, rating platforms like G2, and Gartner are considered reliable. Adding ratings, reviews from these platforms can help build trust. 

3. Leverage User Generated Content (UGC) like case studies

How will your prospects believe in the impact you can create if they can’t see the results you have produced with other brands? A reliable way that all B2B SaaS businesses can use is case studies. Showcase the entire story of your client before they were introduced to your product, and how it changed their lives.  

4. Highlight your impact numbers or usage statistics

When you know your audience, you know what your users care about, what KPIs are important to them, and what metrics they measure. Showcasing the impact you have created in numbers can help the users visualize how your product will fit into their lives and what results they can expect. 

5. Feature your top customer logos in prominent positions

Adding your customers’ logos in prominent places on your website can help build better recall for your brand. Having global, leading brands as customers can make your website visitors believe that your product is used and is impacting a lot of brands across the globe.

6. Display real-time activity notifications

We are more likely to do what others are already doing. Adding real-time updates to your website can nudge your current users to convert better and know that other users find your website or product credible and are actively engaging with your brand. 

7. Highlight your top partners and integrations

B2B SaaS products normally are a part of a tech stack that your prospects are trying to build. When that’s the case, it is important to ensure that your product seamlessly integrates with all the current tools that they may be using currently. So this by showcasing your top integrations and partners that can handle any objections your users might have. 

8. Have a recurring display of your awards, badges, credentials

If you want your visitors to convert to your goals on the website, they must find your brand credible and are willing to be associated with your product. A good way to do this is to feature all the awards and recognitions that you have received as a brand. 

9. Support your important goal banners with ratings and logos to nudge conversions

Your visitors are bombarded with a lot of information when they visit your site. What is important is to help them focus on the primary goal and nudge conversions accordingly. A good way to back this up is to add ratings and logos to support these goal banners or pop ups. 

10. Create comparison charts to differentiate your offering from others

Visitors who visit your site are possibly evaluating your competitors as well. Try to make the evaluation process as seamless and effortless as possible. Since the journey in B2B buying is already complex, make easy to understand charts that help your prospect understand how you are the best choice for their business. 

11. Leverage your press releases and media coverage to enhance your brand recall

Anything that is in the news gets spoken about. Think about the thought leadership pieces we read in Forbes or Business Today. Adding relevant press releases and showcasing your media coverage and partnerships can help boost credibility for your brand. 

12. Create community forums, and comment sections on assets where people can discuss your product and help one another

We are more likely to trust what others say about products before we try them out by ourselves. In case your users are stuck, make community forums or discussion boards that are open to public to discuss your products, solutions, recommendations, etc. 

Leveraging these social proof formats on your B2B SaaS websites will not only build trust amongst your users but also significantly increase your conversions across all website goals and KPIs. Try it today!

Brand messaging is the set of practices that define how a company will deliver its value proposition and communicate its business values. Companies can define a specific way to convey their ideas to the public based on the tone of voice, language, and core message. This same tone is used to communicate across all channels like PR, social media, websites, etc. 

When brand messaging is taken into consideration, what is often neglected is the level of user awareness.

Every week, when I speak to prospects, I hear, "We want our new website to be like Slack." This suggestion to revamp their brand messaging keeping a global brand as a reference is an incorrect way to look at brand messaging. 

There’s one important thing that almost all prospects miss. This factor is the lifecycle of your user.

When you're starting, nobody knows you, does it make sense to have a brand messaging that doesn't resonate with your ICP?

It does not. Yet, not a lot of brands today think about stages of awareness of your users.

Lifecycle Stages of User Awareness

Understanding the lifecycle stages of your users is fundamental to crafting effective brand messaging. Here are the key stages:

1. Unaware 

At this stage, your users don’t realize that there is a problem. They are not actively looking for any solutions but they may observe some effects without realizing that there is an underlying cause. This is where you should create awareness for your product through messages and softly introduce problems in educational or relatable language. At this level, keep your messaging as broad and relatable as possible.

2. Problem aware

At this stage, your users identify a specific pain point and they start searching for information. Your users are aware of their problems but do not know about any solutions. Your messaging should go further into defining the relatable problem, provide insights, and then engage users through discussions and community building.

Here’s what Slack did for their users at the problem-aware stage - 'Be less busy'

3. Solution aware

At this stage, your users are aware of possible solutions and assessing various options available to them. They compare features, benefits, and costs to get all relevant information on which they can make an informed choice. For this reason, the messaging should highlight distinctive features, and comparative content as well as build credibility via testimonials and reviews. It helps to position your product as a credible solution for a problem they are familiar with.

Here’s what Slack did for their users at the solution-aware stage - 'A messaging app for teams'

4. Product aware

This stage comes after when people acknowledge your product as a potential solution but need more confirmation before committing themselves to your product. At this stage, it becomes important to give your users evidence from success stories, and interactive messaging to address each individual’s concern.

Here’s what Slack did for their users at the product-aware stage - "So yeah, we tried Slack..."

‍5. Most aware

At this stage of being most aware your customers know what you offer well enough to need a compelling reason for them to buy it. You need to focus on how your offering helps the customer. Look at how Slack conveys their brand messaging for their users at the most aware stage - 'Speed up work with external partners, using Slack connect'.

Each stage in the lifecycle represents the scale of your brand which should evolve to match the awareness of your users.

And that will automatically resonate with your users!

So before you choose which copywriting framework to implement for your home page messaging, think where your users are at! Turn this insight into relevant brand messaging and keep iterating as and when required. 

I talk to over 50+ SaaS clients every week, and the one thing I hear most of them struggling with is conversions. A conversion is any business goal you want to achieve on your website. It can be a free trial signup, demo requests, newsletter subscription, ebook or case study downloads, etc. 

So what can be done to improve conversions and boost business growth? I studied some of the top brands in the world of SaaS to see how they are nudging their website users to convert better. 

Here are 20 conversion tactics you can use on your website to boost your conversions:

SaaS Conversion Optimization Hacks

1. Use consistent CTAs across the website

I recently studied the top 100 SaaS brands to discover the secrets to creating a winning above-the-fold. Although there were a lot of learnings from the study, what struck me the most was the inconsistency in the CTAs. When you have several different actions you want the user to take, chances are they are going to get confused or overwhelmed and do neither of those actions. This then results in you losing the user. 

It’s important to identify what’s the primary action you want your users to take on the website and be clear in nudging them. You can also have a secondary CTA as long as the primary, most important one stands out clearly. 

Here’s how Gong focuses on one primary CTA - Book a demo. This actionable goal is simple for users to follow. 

2. Add conversion nudges that make your users tick

Now that you have your primary CTA sorted, the next thing would be to nudge your users to click on them. This can be done in various ways - state the benefits, solve objections, add social proof, etc. 

A witty way to do this is to state the individual benefit of doing an action that can appeal to your users. Let’s look at how RevenueHero is tackling this. 

3. Give an insight into your product with tours, interactive demos, etc

Asking for a demo directly without providing any information on your product can seem risky or high commitment to your users. The process can be made seamless by giving sneak peeks or insights into your product's appearance and how it works. The goal is to help your user visualize how their life would be by using the product. It primarily answers the questions - is it easy to use? Does the UI look appealing? Does it look interesting enough for me to go and request a demo?

See how Adobe does this for their Commerce product. 

4. Handle any objections that your users could have proactively

Even a free trial can seem like a huge risk and commitment, if your users have questions regarding your offering, or how much it can cost them. You must have seen a lot of websites proactively addressing these doubts under their CTA to assure the users that it is not a risky proposition.

Here’s how Monday.com accomplishes this.

5. Leverage live updates that make your CTA actionable

What’s the best way to nudge your users to get them to take action? Tell them more people are doing it! Proof does this in a good way. The primary CTA on the website is ‘Try it for free’. Hence, the nudge below the CTA tells you that 1000+ people have signed up for a free demo in 30 days. If 1000+ people have signed up, you would think it’s at least worth a try!

Here’s how Proof does this to boost free trials. 

6. Set clear expectations of what your users get if they request a demo, sign up for a free trial, etc

Just plainly asking your users to take action without telling them what they will get after taking the said action. Take Freshworks for example, they want users to request a demo. As a demo request seems a high-commitment action, Freshworks explicitly sets the expectations on what the users can expect out of the 20-minute chat. 

7. Reduce form fields and friction for your users to make submissions easily

Taking any action on your website can seem high commitment to your users. So if you want to increase your website's conversion rate, you have to reduce the barriers to entry. What does that mean? Take Rippling’s website for example. 

The brand wants you to sign up to see Ripling in action. All you have to do is provide an email ID. Reduce the friction as much as possible for your users to convert and they will. 

‍8. Customize solutions for all your target segments

When a user visits your website, you must highlight how your platform or offering, fits exactly into their daily roles and responsibilities. A generic landing page focusing on the entire product and the use cases it offers might not influence users. 

Take the following example, Social Pilot has created separate landing pages that cater to each of their target segment, drilling down on their pain points and showcasing how SocialPilot is the way to go.

9. Quantify your customer base to showcase credibility

For your users to get into your funnel, they need to trust you first. Incorporating elements on your website to help your users build trust and make you seem reliable. Look at how Dropbox does this. 

The hero fold on the website days ‘Join over 700 million registered users’. Which indicates over 700 million people in the world use Dropbox. If such a huge customer base is adopting Dropbox, there might be something at least worth trying, right? And that’s exactly what you want your visitors to feel. 

10. Proactively list your security credentials

Physical products can be tested before purchase, but what can be done with software? Brands that use SaaS tools, mostly deal with a lot of number crunching, analysis, monitoring, etc. When data comes in the picture, an important aspect all users need to be assured of is security credentials. 

Look at how VWO, showcases their security badges to build trust and ensure compliance. 

11. Get your users to take a low-commitment action

There is a good chance that your first-time website visitors might not be completely convinced to sign up for a demo with you or a free trial. So should you let them bounce off without taking any action? No! While users are just exploring the website, a little curiosity about your platform can make them want to get updates, information on the latest trends, helpful content, etc. 

Against a demo form action, a newsletter subscription with just one input field seems harmless. This is also a good way to get your users into the funnel so you can nurture them.

12. Create interactive tools like calculators, and quizzes to get users into your funnel

It is a general perception that technical SaaS products are boring. Content marketing around interesting topics and the latest industry trends can only take you so far. What seems to be working for brands is creating interactive content. Interactive tools like calculators, quizzes, and assessments, capture the users’ attention and get them to participate in a fun way without being salesly.

HubSpot has created some helpful tools that can inform their users about key concepts like persona, website health, brand creation, etc.

13. Create consumable guides, case studies, and checklists and offer them for free

Getting your users interested in your product happens in stages. Your users will visit the website, see if they find something interesting, read content, maybe download and informative asset, and enter your marketing funnel.

To establish credibility, it is important to come across as an authority on any subject that your users are interested in. Create assets around subjects your audience is interested in and give them away for free!

14. Create relevant prompts to capture user intent and boost goal conversion

When a user comes to the website, your goal is to get them into your marketing funnel at least. If there’s no action they have taken, then a last way to get them in your funnel is to show them an exit intent pop-up when they are leaving your website. 

Take the following example, explain your offering clearly, and nudge the user to convert.

15. Leverage social proof like impact numbers, customer testimonials, ratings

The easiest way to get your users to build trust is to showcase the impact you have created on your customers and why they believe in you. Explore the metrics and KPIs your target audience cares about and showcase how you have been moving the needle for current customers like Leadpages does. 

16. Create FOMO with exclusive access to sign up for upcoming assets, product launches

Content marketing, especially good content marketing, takes a lot of research and effort. Not all the content your create on your website will get consumed by your website visitors. So how do you grab the attention of your audience and make sure your assets are consumed well? Provide exclusive access! Create interesting content and build a buzz around the release. 

Take a look at this example from UserPilot. 

17. Enable chatbot assistance for users who are looking for help

You can populate your website with all the helpful information you think your customers will need, or address any questions they may have. There’s still a good chance that they may not find what they are looking for on your website. In situations where this happens, a chatbot comes to the rescue. Use a chatbot to assist your users, like Freshwork does. 

18. Highlight your USPs clearly

If you are in the SaaS industry, changes are more often than not, your users are evaluating your competitors simultaneously as they are going through your website and are in talks with your sales team. It’s important to stand out and differentiate yourself from your competitors and highlight your USPs to create a better recall. 

See how Shopify does this. 

19. Enable social logins to reduce barriers to entry

Your website is the first impression your users will form of your brand. It should include everything necessary to get your users excited about your platform. If the users get curious about your product after going through the content, they can book a demo, but what if they don’t want to take the effort to fill out an entire form?

Reduce the barriers that your users have to pass through before they can use your product and you will see an increase in conversion. 

20. Simplify and showcase the business impact your platform can create

Your users need specific information. If I onboard this platform, what results am I going to achieve in a period of 3, 6, or 12 months? Figure out the numbers that affect your business and how your product can help improve them. It is important to not get into the jargon of the business and keep it simple, focusing on the key metrics, as Buffer does. 

Website revamps are a way to redo your entire website for design, strategy, conversion optimization, illustrations, tone of voice, etc to accelerate conversions and create business impact. Your website content doesn’t have to change with the revamp, but the goals and content strategy can be relooked depending on the revised business goals. Website revamps aren’t to be confused with website redesigns. Redesigning a website can be an incremental process, and can be adopted as and when your brand needs to relook it’s identity, without thinking about business outcomes. 

Website revamps are an exercise almost every Marketer or entrepreneur has gone through at least once in their career. I talk to prospects about their websites every day and no matter how different these businesses are, their goals to revamp the website are similar.

But are they right?

You'll find out.

At ThunderClap, one of our services includes revamping B2B SaaS websites to build websites that are not only appealing but highly converting. After analyzing hundreds of sales calls that we have taken, here is how brands should not think about website revamps.

Here's where brands go WRONG about website revamps:

When brands go wrong about website revamps?

1. Change in leadership

Source

They have a new Marketing Manager who wants to execute different ideas. And the best way to show an impact for a newcomer is to take on a high-impact project and deliver value.

2. Competition 

They think their website has no feel, their competitors' is better. Digital peer pressure ensues when your competitor’s website looks better than yours. And then that develops a need for a revamp.

3. Misconception around conversion

Source

They think just a design revamp will boost website conversions. Yes, a visually appealing website is important but this factor doesn’t triumph over everything else.

4. Lack of clarity

A lack of clarity on business goals and the current state of affairs causes brands to think that it’s a website revamp that they’re lacking.

5. Inconsistency in brand identity

Brand identity is a function of the clarity inside the organization. If you don’t know what your brand stands for, what it represents, and how it should be communicated to your audience, your voice will always be flawed.

6. Immediate results

They think website revamps are a magical key to solving all their business problems. Once they implement the website revamp, brands think that the results and sales will start rolling in immediately.

7. The downside to a wrong decision

As complex as the website revamp process is, brands underestimate the cost of getting this process wrong. Your website is a snapshot of your business, the downside to doing a bad job goes unnoticed.

8. Neglecting user journey

Source

Website revamps are thought of visually more than strategically. Less focus on user experience or user journey will only lead to poor conversions.

9. Stakeholder management

Source

Website revamps are not a one-person job. It’s an asset that affects the entire business, but not all-important stakeholders are involved in the decisions. Not identifying the key stakeholders with critical buy-in can result in a lot of back and forth.

10. In-house bandwidth issue

Website revamp is a one-time exercise, but maintaining websites is not. The brand’s struggle to maintain the revamped website to the best of its ability can make or break the impact the revamp has. 

This is what brands get wrong about revamps. 

How should you think about revamping, instead?

1. Analyze current performance

‍Source

Analyze where you stand currently concerning goals, conversions, and other KPIs. Identify gaps by using tools like GA4, and Hotjar and build a hypothesis on what could be wrong.

2. Set realistic goals

Source

Once you have an idea of the current scenario, find areas of improvement that can have a business impact. Set 2 or 3 SMART goals before hunting for agencies and crafting strategies.

3. Customer journey

Source

Your website is one of the most important touch points for your users. Think thoroughly about the customer journey, what they should be shown, how to guide them down the funnel, etc. Let this guide your website strategy.

4. Customer-centric

Your redesign should be based on customers' preferences, not the CEO's preferences. In the spirit of revamping your website, don’t forget who it is supposed to serve. Only when a user can easily navigate through the website and see useful content will they consider purchasing your product. 

5. Brand voice

Source

Realize that just visually upgrading your website won't result in conversions. Be clear about your brand voice and messaging. The same should be consistently communicated across ads, social media, content assets, events, etc. ‍

6. Take it slow

Often exercises like website revamps come with a predetermined deadline. Realize that it’s better to take extra time doing it right than wrapping up a shoddy job. Don't rush the process of ideation, strategy, and implementation. Keep your business goals and customer preferences in mind.

7. Be patient 

The results after your website revamps won't be immediate, factors like SEO, and stability in traffic will take some time to reflect. Identify the indicators that suggest an improvement for your KPIs and closely monitor them over an extended period. 

If we could give our clients and prospects a framework of how to think about website revamps, this would be it. These processes are granularly taken care of once a client signs up with us. Read more about our website strategy services.