This article is for you, if you are looking for:

a. the best branding agencies in 2025

b. parameters to find the best branding agency in 2025

c. or on the fence about whether to hire a branding agency

Here, we give you a list of the 15 best branding agencies around the world in 2025. This comprehensive list was prepared after analyzing and ranking over 30+ branding agencies based on their services, expertise, design philosophy and social proof.

We also delve into the reasons why you need a branding agency and the parameters to find the perfect one for your brand. Let's begin.

Why Your Business Needs a Branding Strategy?

Here are some reasons why businesses like yours should map out a branding strategy:

To stand out from the competitors and be memorable

The chance of you perceiving your brand to be one of a kind while your customers think otherwise is quite high in today's scenario. For them, your brand might look as if it's cut from the same cloth as your competitors. One of the main reasons this happens is because of a lack of a proper branding strategy.

A branding strategy ensures consistent brand identity across all marketing touchpoints while carving a unique selling point of your own. This helps you leave a lasting impression on your target audience's minds and be memorable.

For instance, take the classic example of Coke and Pepsi. Coke's branding strategy has a vital role to play in its greater popularity compared to Pepsi. This includes branding elements from their logo and stylescape to their ads and the emotion they evoke in their customers.

To build rapport and boost customer loyalty

Relatability is the direct outcome of a great branding strategy. When your branding strategy aligns with your audience's needs, they connect better with you. 

In other words, personalized branding strategies help you build a rapport with your target audience and urge them to be associated with your brand. Customer loyalty is another desirable byproduct of consistent branding efforts. In fact, 62% of the buyers are more likely to stay loyal to a brand once they start trusting it.

How Branding Agencies Help Your Business Grow?

Businesses need a stellar branding strategy to thrive in this competitive landscape. However, the question is whether you should handle branding in-house or outsource it to a branding agency. The short answer is to go for a branding agency. Here's why:

• Branding is time-consuming: Branding is not a one-off task you can do in haste and expect to run on auto-pilot. It is a time-consuming process that involves multiple stakeholders and iterations. While your in-house team may have the right intel to do branding, they may not always have the time to go down the branding 'rabbit hole' to devise strategies that work for you.

• Agencies are branding specialists: A dedicated branding agency is always on top of the global trends, industry standards and best practices when it comes to branding. They also have premium tools to uncover these insights. This means they are stalwarts with the expertise and skill to deliver the best branding experience for your target audience in the shortest possible time.

• Branding scope varies over time: Your branding needs are not constant and depend on trigger events like seasonal demand, new hires, investments, and launches. While having an internal branding team during peak season is beneficial, maintaining the team during off season isn't a cost-effective option.

15 Best Branding Agencies in 2025

Here is the list of the top 15 best branding agencies in 2025.

1. Siegel+Gale

Started in 1969 with the aim of simplifying brand communication, Siegel+Gale stands first on our list of the best branding agencies in 2025. Simplicity is not just a watchword for the brand, and they go the extra mile to build websites with clean visuals and clear messaging.

The agency has won Red Dot Awards and Transform Awards Europe and has worked with influential brands like Disney, Wells Fargo, and SAP. They offer a full suite of branding services like strategy, brand design, brand communication, brand experience, brand management and web development. 

They are best suited for enterprise-level companies with multiple offerings and a complex website structure looking to refine and simplify their brand. They offer post-launch support in the form of playbooks and other documentation to ensure a consistent brand identity.

Industries They Cater To: Healthcare, Entertainment, Government initiatives, Sports, Research and Data Analytics

Clients: CVS Health, Nielsen, Entriva, U S Army, 3M

Reviews: "We developed this evolved brand in partnership with Siegel+Gale through a nearly two-year data-driven process. Together, we have developed a visionary, powerful brand that more accurately reflects who we are." (Website)

2. ThunderClap

Recipient of Webby Awards and CSS Design Awards, ThunderClap is one of the most affordable options among the lot that offers premium branding solutions to high-growth brands. They mainly cater to WebFlow website design and development needs but also offer end-to-end design solutions, including logo design, custom illustrations, creating marketing collaterals, etc.

They also offer content strategy and copywriting services to ensure consistent brand communication across platforms and collaterals. ThunderClap's 30-day post-launch support is one of the most distinctive offerings, making it stand out from its competitors.

They provide one-off services and end-to-end support, making it a great option for companies of all sizes, from startups and mid-level to enterprise-level ones. ThunderClap specializes in creating conversion-focused designs that catch the eye and convert visitors.

Industries They Cater To: SaaS, Retail, Real Estate, FinTech

Clients: Skoda, Graphy, Razorpay, ConsultAdd

Reviews: "We have been working with the ThunderClap team for over 2 years now, and they are one of the fastest teams we have ever worked with. Ninety percent of the tasks are completed within 24 hours, and they consistently go above and beyond to meet our deadlines." (Website)

3. Design Studio

Design Studio is a top branding agency based in London and the winner of the Brand Impact Awards 2023 for their rebranding of Centre Parcs Europe and TapTap. They offer end-to-end branding solutions, including branding strategy and architecture, naming, visual, sonic and brand identity, brand launches and campaigns.

However, they do not offer website development services and, hence, not a great option for brands looking for end-to-end web design and development services. As a brand that prioritizes quality over quantity, Design Studio handpicks its clients and offers them highly personalized services that best resonate with their needs and target audience.

Industries They Cater To: Fitness, B2B, Sports, Retail, Technology

Clients: British Airways, Betterfly, Airbnb, Eurostar

Reviews: "When I saw what you guys created, I was really blown away. It truly represents us and is so different from what others are doing." (Website)

4. Prophet

With its presence in 15 locations, including Dubai, Singapore, and New York, Prophet ranks among the best branding agencies globally. Alongside branding services, they also offer growth marketing solutions, making it a great option for brands looking for an all-in-one marketing agency.

They follow a human-centered design approach to create brand experiences that contribute to brand growth and customer loyalty. Unlike Design Studio, they offer web development and product development services, not just branding solutions. 

Prophet has 124 awards to their name including ones like Best Management Consultants 2024 from brand eins and Forbes World's Best Management Consulting Firm 2024.

Industries They Cater To: Cybersecurity, Beauty, SaaS, Sports, Clothing & Apparel

Clients: McAfee, CVS, Penn Entertainment, Mineral

Reviews: "When we partnered Prophet with our own team, the magic started. We got creative and put our bold plans into action. It's rewarding to see the brand making a genuine impact and engaging internal and external audiences alike." (Website)  

5. MoshiMoshi

MoshiMoshi is yet another Indian branding agency that has served over 1000+ customers since its launch in 2014. The brand handles everything branding, such as strategy, brand identity, UI/UX ensign, brand communications, naming, structural design, media buying, and copywriting.

They also provide Shopify, WordPress and ecommerce development services. However, they do not offer webflow development services, unlike ThunderClap. Moshi Moshi is a perfect choice for brands that want to go extra, be bold, quirky or funny, as their design approach follows the same.

Industries They Cater To: Edtech, e-commerce and logistics, mobility, fintech, fashion & apparel

Clients: Motilal Oswal, Jupiter, Simple Energy, Birla Group

Reviews: "We loved Moshi Moshi's team of young energy, creativity and their passion towards work. The work is original, new and helped us convey our brand message clearly and concisely." (Website) 

6. Wolff Olins

Ranking 6th on our list is Wolff Olins, a branding consultancy behind historical branding initiatives like the 2012 Olympic logo design and Uber rebrand. Wolff Olins combines strategy with creativity to create functional branding touchpoints that create a memorable experience in your target audience.

For Wolff Olins, 'transformation' is their goal, approach and ideology they live by. They believe your branding needs and audience expectations are constantly in flux and prepare you to act ahead of the curve.

The major services they offer include brand strategy, visual identity, verbal identity, brand architecture, brand experience and employee branding. As a high-end branding agency, they are best suited for enterprise-level companies with holistic branding needs.

Industries They Cater To: Fintech, Retail, Health, Manufacturing, Media & Entertainment

Clients: Amnesty International, Tata, Coinbase, Samsung, Kotak

Reviews: "This next iteration of the Lloyds brand is a timeless one, delivering experiences across the entire ecosystem for our customers in a uniquely Lloyds way. A massive thanks to Wolff Olins." (Website) 

7. Brandemic

Brandemic is an Indian branding agency that offers comprehensive branding solutions from strategy and UX/UX design to web development and product packaging. They have received many prestigious awards, such as the FOXGLOVE, Marketing Excellence, and Big Bang Awards.

Brandemic is a perfect one-stop solution for newer startups and mid-level companies that want a branding MVP at affordable rates. These offer complementary services like logo design, brand patterns, typography, iconography, illustrations and marketing collaterals to cater to this need.

Industries They Cater To: Retail, Food & Beverages, Entertainment, SaaS

Clients: Jisora, Mahindra Rise, Urban Ladder, BookMyShow

Reviews: "We engaged with Brandemic for a complete redesign of our logo and website, and the experience was exceptional. The team demonstrated creativity, proactivity, and genuine interest in our project. They welcomed feedback and managed timelines impeccably. We wholeheartedly recommend Brandemic and are incredibly satisfied with the final results." (Website)

8. Anomaly

With recognitions like Campaign's Agency of the Year Global Awards and Adweek's US Agency of the Year in its name, Anomaly stands tall as one of the best global branding agencies. They specialize in creating intellectual property, creating or revamping brands, designing, and prototyping.

What makes Anomaly an 'anomaly' among its kind is their approach to branding. Instead of associating a specific brand with its industry and its problems, the agency understands brand-specific needs and challenges to develop branding solutions.

Anomaly is a good option for brands that need branding initiatives that are the perfect dash of quirky and captivating.

Industries They Cater To: Beauty, Food & Beverages, Sports, Edtech, SaaS

Clients: Corona, Neo, Rimova, Unilever, Crown Royal

Reviews: "Anomaly have started up to capitalize on the desire among marketers to do things differently – and the inability of many bigger agencies to accomplish that." (Website) 

9. Meta Design

With offices across the globe in 8 locations, including the US and China, Meta Design has positioned itself as a global branding and design agency. Their core offerings include brand strategy, brand creation, brand experience and activation. Besides this, they also provide product and spatial design services.

They use sustainable branding initiatives and proprietary tools to create user-centric brand experiences that stand the test of time. One of their star offerings is their global brand management tool, Brand Expert, which helps brands ensure a consistent brand identity across all touchpoints and markets. The tool is an internal brand governance rulebook that all members of an organization can access.

Industries They Cater To: Healthcare & Pharmaceuticals, Automobile, Food & Beverages, Beauty, IT Consulting

Clients: Henkel, Cencora, Volkswagen, Assura, Cognizant

Reviews: "The refreshed brand embodies innovation and is different from anything else in the healthcare industry. Each brand element including type, color, imagery, and graphics was carefully designed with a specific intention and sustainability in mind." (Website) 

10. Blue Ocean

Blue Ocean is a design and branding agency that handles everything from branding and marketing to lead generation and sales enablement for B2B brands. They offer end-to-end design services, including brand strategy, visual design, marketing collateral and video production, and brand development.

Blue Ocean aims to overturn the 'B2B is boring' narrative by creating stellar brand experiences that lead to high conversions. This makes it a wonderful choice for B2B brands looking for visually aesthetic branding elements primed for conversions.

Industries They Cater To: Automobile, SaaS, Healthcare, Beauty & Wellness, Fintech

Clients: Sapphire, BlueLab, Exactech, Jack Motors

Reviews: "BlueOcean has given us the clarity and confidence to move forward rather than do the same old. Our new brand and the vibrant new website are now showing the world who we truly are and what we are capable of." (Website) 

11. Design Bridge

Holding the title of the most awarded branding agency in the world, Design Bridge comes 11th on our list of the 15 best branding agencies in 2025. The agency has received 81 Pentawards, 14 FastCompany Awards and 269 Pencil Awards.

Design Bridge offers a full suite of branding services, including brand strategy, visual, sonic and brand identity, brand communications and brand management. They aim not just to create impressions but also to create brand experiences that trigger action in the form of conversions, brand loyalty, etc.

Industries They Cater To: Automobile, Food & Beverages, Media, Government Organizations

Clients: NASA, BBC, Guinness, Thredd, Evri

Reviews: Nil

12. Yellow Slice

Yellow Slice is an Indian branding agency based in Mumbai with over 15 years of experience, 65+ designers and 1500 successful projects under their name. This agency has everything a brand needs to establish a solid digital presence, from UI/UX design, brand design, website and app development.

They follow the ‘STEP’ approach to branding, where they first Soak in on the current strategy and its shortcomings and Think about a revised branding strategy. Once that’s finalized, they Execute these strategies through design and development. In the last stage, they use Proof from these new strategies to double down on them.

Industries They Cater To: Retail, Health & Fitness, Logistics, Food & Beverages, FinTech

Clients: Fitpage, FedEx Express, Croma, PayTM, Chaayos

Reviews: “YellowSlice takes the time to understand our business needs. I can count on YellowSlice for a fresh perspective, innovative ideas, consistency, solutions and accuracy.” (Website)

13. Landor

Landor is a leading branding agency with 1300 brand specialists spread across 35 locations. This agency, with its main headquarters in London, has bagged 32 awards in the Transform MEA Awards 2024.

Like ThunderClap, they follow a conversion-focused approach to branding, giving equal importance to design and strategy. They offer 3 core services: brand consulting to figure out the best way to tick your target audience, brand design to bring these strategies to life and brand experience to ensure a cohesive brand identity throughout.

Industries They Cater To: Retail, Consumer Goods, Automobile, Health & Wellness

Clients: Burson, TATA.ev, Huawei, MYOM, Imperia

Reviews: Nil

14. How&How

‍How&How is a popular branding and web development agency based in London. They offer services like brand strategy, identity, design systems and web development. The agency envisions creating 'sticky brands' that create a lasting impression and increase their pricing power and brand equity.

They are an excellent choice for startups looking for a cost-effective design and development agency that handles everything from start to finish. 

Industries They Cater To: Retail, Home Services, Climate Tech, Education

Clients: Cheston Zoo, Pachama, SauceLabs, HomeTree

Reviews: "They started from the foundations and worked their way up very methodically and meticulously." (Clutch)

15. Saffron Consultants

With 23 years in the design and branding space, Saffron Consultants ranks 15th on our list of the best branding agencies in 2025. The agency positions itself as a branding partner that helps clients make their brands memorable through unique and tailored frameworks and systems that resonate best with their audience.

They offer services that include brand positioning, architecture, strategy, customer experience, experience system, delivery system, and prototyping. 

Industries They Cater To: Aviation, Technology, AI Tech, SaaS

Clients: Youtube, GulfAir A1, Meta Swisscom

Reviews: “With our reimagined identity, Contentsquare embodies a commitment to delivering solutions that are powerful and data-driven, but also approachable and intuitive, with human understanding at their core.” (Website)

How to Choose a Right Branding Agency for Your Business

When it comes to choosing a branding agency, you need to do better than choosing the first one that appears on the web. Here are some parameters you should analyze to find the best agency for your branding needs:

1. Your Needs

The first step is to figure out the type of branding solutions you require. Are you a new brand looking to create a presence or an existing one looking for a complete brand overhaul? Do you need web development services in addition to branding services? Are you looking for a standalone service or end-to-end support that includes post-launch support and maintenance?

Answering these questions is crucial to choosing the right branding agency. For instance, brands looking for web design and development services should go for agencies with shorter turnarounds like ThunderClap instead of choosing full-fledged branding solutions with prolonged timelines.

2. Their Design Philosophy

A branding agency's design philosophy is its guiding principle and approach to design. Ideally, the agency's design philosophy should align with your design requirements for a successful collaboration. 

For example, if increasing conversion is your aim behind a revamp, then pick agencies that offer conversion-focused designs like ThunderClap. Similarly, if decluttering is your goal behind a rebrand, pick agencies like Siegel +Gale that specialize in building minimalistic websites and marketing collaterals.

3. Clients and Industries They Cater To

The best way to see a branding agency's design philosophy in action is to look through its portfolio. Their past work gives you an idea of their style, processes, and approach. You can also check if they have experience working with brands in your industries. 

You can also read their case studies to check the results they helped their clients achieve. All this information lets you gauge the potential of an agency to cater to your needs. For example, those agencies with experience working with your industry will identify and rectify the shortcomings of your current strategy in the shortest possible time.

4. Awards and Testimonials

Look for the awards these branding agencies have won and the customer testimonials they've received. This social proof gives you the confidence to trust them with your brand. When evaluating testimonials, go for agencies that display details about the reviewer, like their picture, name and brand. If testimonials appear generic and are without these elements, it's a sign of fake reviews.

Conclusion

Now that you know the best branding agencies in 2025, what are you waiting for? Reach out to the first few branding agencies in your shortlist that best suit your needs and let them prove their worth. Let them walk you through their approach and strategies and pick the one that aligns with your brand requirements.

Does ThunderClap seem like a great fit? Book a discovery call with ThunderClap today! We'll walk you through our process and give you a rundown of the results we delivered for brands similar to yours!